Insights & White Papers

Small businesses often turn to social media hoping for quick sales or instant leads. But the truth is, most companies—especially those built by Gen X owners—struggle to get real traction online. Not because they lack skill or drive, but because the marketing landscape has transformed faster than anyone expected. Gen X is a one‑of‑a‑kind generation. We watched the digital age appear in real time. We adapted to every major shift—computers, the internet, smartphones, social medi

Small business owners in the trade industry—plumbers, electricians, carpenters, landscapers, and more—often juggle tight schedules, limited budgets, and the need for strong local connections. Social media can be a powerful way to extend word-of-mouth reach and attract nearby customers, but managing it effectively takes the right tools. Meta Business Suite stands out as a free, all-in-one platform that simplifies handling Facebook and Instagram for trades like yours. This guid

How to use AI to create social media content for your small business