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About

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20 Years In the Trenches, Built To Help You Win

From SaaS CEO to Small Biz Ally—Habits, Incentives, Results.

Rugged Human
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Rocket Habits
 
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Coaching
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MY STORY

Hey, I’m Jerod. Let’s not sugarcoat it—I started from nothing. Raised by a single mom on food stamps, life wasn’t exactly easy.

 

But those tough times lit a fire in me. I didn’t just dream of making it big, I clawed my way up bootstrapping from broke to building a SaaS empire over 20 years. Ran it as CEO, sold it in 2020, and walked away with scars and lessons.

 

Pepperdine MBA, million-dollar motivation programs, a Hollywood movie, music for film and TV—it wasn’t easy, but it forged me.

 

Now, I’m here to offer up my playbook—grit-tested habits, motivation and incentives to help you win, no BS.

PERSONAL COACHING

I’ve been there—burnout, chaos, the grind. Over 20 years as a SaaS CEO, I cracked the code on habits that don’t quit.

 

Now, I help people to do the same. We’ll dig into your goals, smash obstacles, and build a system—small moves, big impact.

 

It’s the stuff I poured into Rocket Habits, my book on meta habits that rewired my life. Want a taste? Grab it free above.

 

We shoot for discipline, balance, and winning—no fluff, just results.

BUSINESS COACHING

How to motivate teams and cut through the noise. I coach Gen X small biz owners who’ve been too busy building to crack social media and digital marketing.

 

Let's fire up your crew—no big budgets, just grit—and I’ll show you how to own platforms like Facebook and LinkedIn without drowning in tech.

 

Simple posts, real results, aimed at folks like us who didn’t grow up with this stuff.

 

Social Media may not be your strength, but these days, it is a must-have for your business.

 

I'll show you how.

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